- piggy-back advertising
- /'pɪgi bæk ˌædvətaɪzɪŋ/, piggy-back promotion /'pɪgi bæk prəˌməυʃ(ə)n/ nounthe sales promotion for one product which accompanies promotion for another product made by the same company
Marketing dictionary in english. 2015.
piggy-back advertising
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